KUALA LUMPUR: Petronas Dagangan Bhd has launched its latest RON 95 petrol – Primax 95 Xtra – which was previously known as the Mystery Fuel in the several blind tests that has been proven to offer better engine performance and fuel economy.
While being a much improved product, Primax 95 Xtra which is now available in over 950 Petronas service stations nationwide is still sold at the same regulated price of RON 95 fuel at RM1.90 per litre.
Primax 95 Xtra, whose development is inspired by Formula 1 technology, features a combination of advanced combustion improver and friction modifier to produce efficient combustion and reduce internal friction to extract maximum work for every drop of fuel burned.
In addition, the new synthetic detergent used in the fuel also provides a superior edge in cleaning the engine and maintaining its cleanliness for optimum performance.
The new fuel was launched by Prime Minister Datuk Seri Najib Tun Razak at the Twin Towers Live Concert held in conjunction with the Malaysian GP.
Petronas Dagangan managing director and chief executive officer Amir Hamzah Azizan said: “In Petronas Dagangan, we firmly believe in going all the way to bring the very best to our customers – be it our products or services.
“The Primax 95 Xtra is a testimony of our commitment to continuously invest in developing innovative products that meet and exceed our customers’ expectations.”
Primax 95 Xtra will replace Petronas’ Primax 95 under a new tagline of “All The Way.”
Amir said the development of Primax 95 Xtra underscored the importance of continuous research and improvement to the Primax line of products in growing Petronas Dagangan’s retail business.
“We believe that growth cannot only be in terms of the number of Petronas service stations we have, but also in continuously improving the quality of our fuel,” he said.
Petronas Dagangan has a full-fledged fuel development team working with its fuel technology partners to continuously innovate and enhance its product offerings.
“Today, we are excited to bring the F1 technology to the road and share it with our customers,” Amir said.
Video: New PRIMAX 95 Xtra commercial